special events

Established in 1989, Founder, Chairman and Chief Executive Officer Max Azria founded BCBG Max Azria. BCBG Max Azria is taking the world by storm. With critically acclaimed, award winning collections, and a loyal following of Hollywood’s top celebrities, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Continuously expanding while defining trends, Max Azria has let the industry know that he is indeed building a global empire.

Named for the French phrase bon chic, bon genre, a Parisian slang meaning: good style, good attitude, the company is a true combination of European sophistication and American spirit. since its inception in 1989, BCBG Max Azria has been known for its signature collection of women's apparel from Fashion Designer Max Azria. Gradually expanding his company, Azria has successfully developed other high-fashion collections for women. From separates, suiting, evening dresses, and denim, to footwear, eyewear, swimwear, and handbags, BCBG Max Azria has become a lifestyle collection that takes today's modern women and men.

Continuously reinforcing its position in the market, BCBG Max Azria creates a critically acclaimed, highly sophisticated advertising campaign each season. Using top models, fashion photographers, and stylists, the campaign graces the pages of major fashion, lifestyle, and entertainment magazines throughout the world, as well as billboards and bus shelters in major cities throughout the United States. Perpetually gaining recognition for outstanding style, BCBG Max Azria is consistently awarded editorial support from every major fashion publication in the nation.

Adding to its list of successes, BCBG Max Azria has become a retail giant, with over 75 freestanding BCBG Max Azria retail boutiques throughout North America, which serve as consummate showcases for the women's collections. On an international level, BCBG Max Azria opened its first three European based boutiques in 1999, which are located in the most significant shopping districts in Paris. Additional international BCBG Max Azria boutiques are located in Japan, Hong Kong, Singapore, Australia, Malaysia, and Venezuela, among other countries. the retail phenomenon is completed with the collections also being sold in specialty stores throughout north America as well as in in-store shops in major department stores including Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, Macy's, Dillard's, and the London based Selfridges.

The situation

BCBG Max Azria originally implemented the base financials modules (General Ledger, Accounts Payable, and Accounts Receivable). The company was running a non-supported release of J.D, Edwards OneWorld B73.2 on an IBM AS400 platform and was facing considerable stability and support issues on a daily basis. In addition, the original BCBG internal implementation team was no longer available (no cross training had occurred) and the original configuration was not documented (implementation was performed by another consulting services provider). The Company also realized that there was additional functionality and additional software modules that would allow them to automate other business processes critical to their operations.

Solution

PCI and BCBG Max Azria upgrade both hardware and software platforms as part of the overall solution. The organization went from a non-supported J.D. Edwards B73.2 release to EnterpriseOne 8.10. In addition to upgrading the core financials modules, the client also implemented Procurement and Fixed Assets.
Throughout the implementation, PCI worked with the BCBG implementation team to ensure that knowledge transfer occurred at every step of the implementation.

Benefits / ROI

BCBG Max Azria is now fully upgrade and self sufficient with their new environment. Overall, Profit Concepts and BCBG Max Azria achieved the implementations objectives which has resulted in:

1. Improved environment stability
2. Operational on a support software release
3. Automated and enhanced operational and financial system processes
4. Standardized and documented processes
5. Self sufficient end users
6. Improved scalability
7. Improved control

Enviroment

1. Oracle (formerly J.D. Edwards OneWorld) World B73.2 running on an IBM AS400.
2. Oracle (formerly J.D. Edwards OneWorld) EnterpriseOne ERP, version 8.10 running on IBM AS400.